BT Business

A .tel domain is a quick and easy way for a small business to be found online, or for a larger business to centralize its communications and support channels. Recognizing the need for a unified communications standard, BT Business has launched an advertising campaign "BT .tel Names", to promote .tel to the business community.

Carl di Cicco, Head of eCommerce for BT Business, said: "With a .tel, BT Business customers will now be able to streamline their contact information by giving out a name or branded contact point rather than multiple addresses and numbers. Additionally, this can be accessed from any device and even dialled directly by some phones. The vision of people dialling names and not numbers in future is one that BT subscribes to and, as such, .tel is an important offering for our customers."

Operating in more than 170 countries, BT Business is one of the world's leading providers of communications solutions and services. Their principal activities include networked IT services, local, national and international telecommunications services, as well as broadband and internet products and services. And now you can buy a .tel domain from BT at http://bt.com/tel.

To support the launch of this website, BT Business started a television advertising campaign on Bloomberg TV, which is the first ever TV advertisement of a domain extension in the UK. The advertisement will initially run for two months targeting the UK business community and driving sales to BT Business website where new customers can learn more about benefits of .tel for business:

• Easy to remember name
• Easy to reach from any device
• Easy to setup in minutes

BT Business website clearly differentiates between traditional domain names and .tel names to highlight that a .tel is more of a service than a name. Resources dedicated to .tel provide live examples of SMBs using .tel and even testimonials in the form of video interviews with real customers.

To further promote .tel domains, BT Tradespace outreached to its community members with a mail campaign in advance of the upcoming London Business Startup exhibition in November this year. Further promotion is expected at that event. Earlier this year, BT Tradespace also recorded an interview with Khashayar Mahdavi, CEO of Telnic, to educate members of the business community on the power and flexibility of .tel technology.